Terms of Service
Please review these terms carefully before using our services. By using LoupiXa Agency, you acknowledge and accept the terms and conditions set out below.
Scope & Acceptance
By accessing loupixa.com or using any of our services, you acknowledge that you have read, understood, and agreed to these terms. Any use of the website or services provided by LoupiXa Agency constitutes full acceptance of this agreement, along with any additional rules or guidelines that may apply to specific services.
Key Definitions
"Service" means the organic distribution and marketing solutions provided by LoupiXa Agency.
"Client" means any mobile gaming studio, agency, company, or individual engaging LoupiXa Agency for its services.
"Campaign" means the specific marketing initiative, including its parameters, objectives, and duration, as agreed between both parties.
"Impressions" means the number of times content is displayed and viewed on a target platform.
"Content" means any short-form video, visual, image, or written material used as part of a Campaign.
"Platform" means any third-party social media service, including but not limited to TikTok, Instagram, and YouTube.
Nature of the Services
LoupiXa Agency operates as an organic distribution network for short-form video content across social media platforms on behalf of its clients. Our commercial model is based on a fixed Cost Per Mille (CPM), with delivery focused on verified human impressions directed toward the geographic and demographic audiences agreed upon before the Campaign begins.
Client Responsibilities
To support proper execution and compliance of the Campaign, the Client is required to:
Provide accurate brand guidelines, creative assets, or timely approval of any content produced by LoupiXa Agency.
Clearly define campaign requirements, including target geographies, audience segments, preferred platforms, and budget parameters.
Ensure that its game, app, or product complies in full with the Terms of Service and community standards of the Platforms targeted in the Campaign.
Campaign Conditions & Billing
All billing is based exclusively on CPM. Payment conditions and invoicing timelines will be specified in the applicable Insertion Order (IO) or service agreement executed by the Client. Every impression is subject to verification before invoicing, and LoupiXa Agency maintains a strict zero-tolerance policy toward invalid traffic, meaning the Client will never be billed for bot activity, artificial inflation, or unverified views.
Content Ownership & IP Rights
Unless otherwise agreed in writing, all original content created by LoupiXa Agency for a Campaign remains the intellectual property of LoupiXa Agency.
The Client grants LoupiXa Agency a limited, non-exclusive, and revocable license to use its game assets, logos, and brand materials solely for the creation and distribution of Campaign content. All underlying intellectual property rights related to the Client’s game and original assets remain fully owned by the Client.
Brand Protection & Creative Standards
LoupiXa Agency follows the brand guidelines provided by the Client with strict care. All content is reviewed internally through a Quality Assurance (QA) process before publication within our network. The Client retains the right, at any time during the Campaign, to request the immediate removal or modification of any specific content.
Impression Validation & Reporting
Metric integrity is a fundamental part of our service. All impressions are validated through proprietary systems and third-party tools designed to detect bots and assess traffic quality. Reporting is delivered to the Client on the agreed schedule, and only verified, organic, human impressions are treated as billable.
Confidential Information
Each party agrees to keep confidential all Campaign-related information disclosed during the engagement, including pricing, performance data, campaign metrics, and proprietary methods. This confidentiality obligation continues to apply even after the service agreement has ended.
Privacy & Data Protection
LoupiXa Agency relies on platform-native distribution and does not directly collect, harvest, or store Personally Identifiable Information (PII) from end users. Our operations are conducted in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and any other applicable data protection laws. Additional details are available in our Privacy Policy.
Liability Disclaimer
To the fullest extent permitted by law, LoupiXa Agency shall not be responsible for any indirect, incidental, special, consequential, or punitive damages arising from the use of our services. This includes, without limitation, losses caused by third-party platform algorithm updates, shadow-bans, suspensions imposed by Platforms, or broader market and industry changes beyond our reasonable control.
Ending the Agreement
Either party may end the agreement for any reason by giving thirty (30) days’ written notice to the other party. In such a case, any active Campaign will be wound down in an orderly manner, and all unpaid invoices relating to verified impressions delivered up to the effective termination date will remain due and payable.
Applicable Law & Jurisdiction
These terms are governed by and interpreted in accordance with the laws of Malta, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms shall fall under the exclusive jurisdiction of the competent courts of Malta.